In our Europe to US series, we speak with founders and advisors about the complex topic of breaking into the US market from Europe. We talk about everything from early scrappiness to hiring, culture, and go-to-market strategy. You can find the full conversation on Spotify and YouTube below.
Highlights from this conversation:
- How Factbird scaled from Copenhagen to $10M+ ARR
- Why the US now drives nearly half of their revenue
- Lessons on culture when building a remote transatlantic team
Søren Schønnemann is CEO of Factbird, a manufacturing intelligence platform spun out of a lean consultancy in Copenhagen. In just a few years, the business scaled from €1.5M to €10M+ ARR with ~100 employees – and today, nearly half of revenue comes from North America.
Søren explains how Factbird was pulled into the US by global customers and inbound demand, the early mistakes of trying to replicate a European office model, and how they rebuilt around remote-first practices suited to American talent.
More from the conversation:
- Why Factbird started with a single trusted employee relocating to the US
- Mapping customers and manufacturing clusters to choose a US base
- Hiring tactics for go-to-market talent in a hyper-competitive market
- Søren’s three lessons for European founders before planting a US flag